Brief: As the number one source of visitation to Las Vegas, target the Southern California market with a dedicated, fully integrated campaign with the goal of driving top-of-mind awareness that inspires road trips and LOVE ticket purchases.

screenwriter / director / editor / sound design: bryce betts
videographer: george maria - photographer: erik kabik - graphic designer: amber riley
senior digital marketing manager: Romodan Mahmoud - marketing manager: freddy marron
DIRECTOR OF MARKETING AND SALES: JESSICA CODDINGTON - DIRECTOR OF COMMUNICATIONS: ANN PALADIE

Looping Organic Social Videos

Magical Mystery Tour Photo Recreation

The campaign was successful in driving revenue, top of mind awareness and ​
fan engagement.

Campaign ran from June 22 – July 25 2022​

• SoCal users on website increased by 121% compared to the previous period​

• Revenue (by SoCal users) increased by 58% compared to the previous period​

• 198% variance above our revenue target.

• 40​ Media Placements with 931M Impressions and $46.5M EMV.

• 898,775 Organic Social impressions

• 102K OOH Impressions on Ride-share Tablets

• 1,259,422 Programatic Impressions