The Beatles reached out to Cirque du Soleil to create content for the launch of their Magical Mystery Tour Loungefly Collection. This one day 45 minute shoot with The Beatles LOVE artists lead to multiple assets used for paid and organic social media for @loungefly, @themiragelv, and @cirquedusoleil generating over one million impressions.

As part of the launch, Cirque du Soleil hosted an exclusive merchandise signing event with Liz DeSilva and Derrick Baca. The event included a VIP backstage tour where six influencers were able to experience Cirque du Soleil and share their moments with their followers, reaching a combined total of over 300K people. This event focused on engaging with the audience and telling a captivating story.

iPhone photo used on The Beatles website and paid social ads.

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